Ad Fraud

Every click, impression, and conversion should drive real business growth—but what if a significant portion of your ad traffic isn’t even human? Without proper validation, brands unknowingly allocate budgets to non-incremental channels, suffer from skewed performance metrics, and make uninformed marketing decisions. 1000Farmacie faced these very challenges—misattributed conversions, inflated traffic data, and wasted ad spend. The impact? Lower ROI, inefficient budget allocation, and lost revenue opportunities. If your marketing decisions rely on unverified data, you might be spending on traffic that doesn’t convert. Download the case study to uncover the full story and discover what was really happening behind the numbers, as well as how they improved marketing efficiency by gaining transparency in their ad traffic data using mFilterIt’s ad traffic validation suite. DOWNLOAD FULL CASE STUDY (PDF) Submit REQUEST FREE AUDIT

Kuku FM, a leading audio content platform runs a user acquisition campaign to bring new users to their app. However, they notice a high volume of app installs with no conversion (in this case, paid subscription). To solve this, Kuku FM partnered with mFilterIt to validate their ad traffic and filter it to optimize their campaigns better. Download our case study to learn how our solution helped the brand identify suspicious traffic sources and fraudulent techniques used to drain their ad budget and block them to protect their campaigns and attract genuine traffic.    DOWNLOAD FULL CASE STUDY (PDF) Submit REQUEST FREE AUDIT

In this compelling case study, learn how a leading bank tackled the growing challenge of ad fraud by uncovering significant discrepancies between transaction data reported by its Mobile Measurement Partner (MMP) and its internal backend system. With MMP-reported transactions consistently exceeding the bank’s backend figures by over 50%, it became clear that traditional fraud detection methods were no longer enough to prevent costly inaccuracies and misallocated ad spend.   What you’ll discover in this case study: The limitations of MMP fraud detection and why relying solely on these systems can leave your data vulnerable. How sophisticated bot patterns and event spoofing techniques are evading detection, resulting in inflated metrics. Insights from the bank’s internal audit that revealed key red flags, leading to a broader strategy for improving fraud detection and enhancing transparency. How mFilterIt ad fraud detection addressed these issues to safeguard ad spend and drive more accurate marketing decisions. Download the full case study to see how this financial institution improved its ad fraud detection and regained control over its campaign metrics, paving the way for better-informed decisions and optimized ad spend. DOWNLOAD FULL CASE STUDY (PDF) Submit REQUEST FREE AUDIT

In the fast-paced and ever-evolving world of digital marketing, even major players sometimes find themselves grappling with challenges that seem insurmountable. This case study delves into the digital journey of a prominent asset management company in India, which was confronted with a trio of perplexing problems in its digital marketing campaigns. The client witnessed a dramatic reduction in wastage, resulting in significant cost savings. Wastage of ad spend was reduced by almost 60% and improved conversion rates DOWNLOAD FULL CASE STUDY (PDF) Submit REQUEST FREE AUDIT